Website Magazine, a leader in digital marketing, recently referenced Cottman Transmission and Total Auto Care in an article explaining the difficulties businesses face when attempting to connect customers with their nearest locations.
The article mentions that Cottman has taken advantage of “hyperlocal PPC and SEO marketing strategies and supporting tools… to match searcher intent to the right Cottman location and service.”
Local Web Marketing Success
What’s more important is the fact that Cottman is being recognized for their industry-leading approach to internet marketing. Recognition in Website Magazine is only a small part of the accolades they’ve been receiving of late.
The Cottman blog was recently named one of the Top 50 Automotive and Mechanics Blogs in a list compiled by Direct Capital, a CIT company. What made that announcement even more exceptional was that the blog had only been online for five months!
They’ve also been featured in GEARS Magazine for their very successful convention and seminar program, which focused heavily on digital marketing.
In addition, they have recently launched their new national website, www.Cottman.com, which has many upgrades, new features, and added content that makes it a must-go online destination for anyone seeking information and advice on car maintenance and repair.
Cottman Transmission and Auto Repair
“Cottman is committed to providing our customers with the best experiences both offline and online,” said Derik Beck, vice president of digital marketing for Cottman Transmission and Total Auto Care. “If a customer needs their vehicle repaired, the first thing we’d like them to think of is ‘The Cottman Man’.”
“Marketing support has always been an integral component of the Cottman business model,” explains Randy Wright president for Cottman Transmission and Total Auto Care. “50 years ago that component centered on the Yellow Pages. 10 years ago, consumer awareness began to migrate toward the internet. Today online marketing has matured and become highly targeted, and we’ve grown with it to provide a powerful and effective presence for our Centers.”
The July 2015 issue of Website Magazine is available on line. The article, The Race for the Local Web, appears on page 27.