Aftermarket Leader Fills 2017 with Myriad Marketing Initiatives, Including National Check Your Transmission Day, Activity Book Giveaway and New Educational Videos
HORSHAM, Pa. – Cottman Transmission and Total Auto Care marks an incredible year of accomplishments in the aftermarket industry, including a slue of national awards, additions to its pioneering educational video series, community giveback and an overall commitment to excellence in the digital marketing space.
The leading aftermarket car care brand is rounding out 2017 with nine different accolades for the Transmission Physician video web series, including two Telly awards and two gold Communicator awards. In addition, Cottman introduced the world to National Check Your Transmission Day, the first national holiday focused on transmission maintenance, observed during the month of October.
“2017 was a year filled with impressive accomplishments for Cottman and it’s a testament to our commitment to excellence and customer service that we continue to reinvent what it means to be innovative and creative in the aftermarket space,” said Derik Beck, vice president of digital marketing at Cottman. “From prestigious national awards for our education video series, to an entirely original national holiday focused on transmission care, we’ve put our heart into everything we’ve accomplished, and I’m grateful to my team.”
The Transmission Physician, a standout component of Cottman’s broader catalogue of educational digital content, made a name for herself by debunking common transmission myths, sharing specialized, transmission-specific advice and exploring related topics such as checking the automatic transmission fluid (ATF), why transmissions are so expensive, the process of how a transmission works, rechecks and more.
The brand received nine different national marketing awards for the Transmission Physician, including the following:
- 2017 Automotive Communications Awards – Women in Auto Care
- 2017 W3 Awards Silver – Online Video-Web Series for Video
- Communicator Awards – Campaign/Web Series – Gold
- Communicator Awards – Video Education – Gold
- dotCOMM – Video for Web – Animation – Platinum
- Hermes Award – Educational – Gold
- Summit Creative Award – Animation – Silver
- Telly Award – Craft Use Animation – Gold
- Telly award – Video/Web Series – Gold
- Vega Award – Animation – Arcturus (3rd Place)
- Vega Award – Web Personality/Host – Arcturus (3rd Place)
“At Cottman, we’re never satisfied with just ‘good enough,’ and that’s evident when you look at our commitment to digital marketing excellence, our quality services and our engagement with consumers at each of our locations,” said Randy Wright, president at Cottman. “The awards earned by the Transmission Physician, as well as the many other recognitions and initiatives we’ve undertaken, continue to show our dedication to being the trusted neighborhood transmission and car care center in each of the communities we serve.”
To bookend a year of industry acclaim, Cottman released four videos in the Transmission Physician series.
Further leveraging its position as an industry leader, Cottman launched an unprecedented national holiday: National Check Your Transmission Day on Oct. 21, a special celebration during October’s National Car Care Month. In observance of National Check Your Transmission Day, Cottman was a leading voice urging all drivers to make transmission maintenance a priority. To that end, Cottman was able to offer its very own free TransCheck 21 PLUS Inspection, which provides busy consumers with the chance to enhance regular auto maintenance with a comprehensive transmission check at no extra charge.
“Transmission repair is one of the most expensive repairs, making more consumers prone to ignoring preventable problems, and National Check Your Transmission Day was the first of its kind, bringing transmission care to the forefront of consumers’ minds in October,” added Beck. “All of our digital efforts are intended to improve consumers’ confidence in their own transmission maintenance know-how, and Cottman’s superior services, making National Check Your Transmission Day a stand-out success for us this year.”
Building on Cottman’s foundational digital content, the brand’s trusted Cottman Man digital video series was honored with a variety of industry marketing laurels, including the following:
- IAC – Cottman Man Video Series – Best Other Online Video
- Summit International – Cottman Man Video Series – Animation – Platinum
- W3 Award – Cottman Man Video Series – Online Video Web Series – Silver
- W3 Award – Cottman Man Video Series – Web Personality or Host – Silver
Building on the momentum of the brand’s outstanding educational videos, Cottman was also acknowledged for the quality of its Cottman Man Blog. The consumer-facing blog received an “Automotive Communications (B – to – B)” award; was named as one of the “Top 100 Auto Repair and Maintenance Blogs for Mechanics and Car Owners” by the Feedspot online blog spot; and reached number 14 on the “Top 33 Informative and Helpful Blogs for Car Care, Repair, and Maintenance” by the itmycar.com website.
Taken together, these digital marketing and content awards speak to the outstanding quality of Cottman’s consumer content, as well as the brand’s commitment to providing accessible, engaging videos and blogs that aim to educate all drivers on transmission maintenance and general car care.
Finally, Cottman continued its special seasonal tradition of bringing holiday magic to local communities and to spread awareness of basic car maintenance to people of all ages. The brand is donating its children’s coloring and activity book featuring the Transmission Physician and the Cottman Man, for the second year in a row, this time to local chapters of Boys and Girls Club, Big Brothers, Big Sisters and Girls, Inc. across the country this holiday season.
“The best way to cap off Cottman’s year of awards is by giving back to our communities, and making the holidays as memorable as possible for those in need,” Beck added. “Our hope is that by donating activity books to area children’s organizations, we’re able to spread holiday joy and give kids some useful knowledge about car care that will last them a lifetime.”
To view the Transmission Physician and Cottman man Educational Video Series, visit www.cottman.com/videos/. And, to learn more about Cottman Transmission and Total Auto Care, please visit www.cottman.com.
About Cottman Transmission and Total Auto Care
With locations across the U.S., Cottman Transmission and Total Auto Care is a transmission and auto repair brand that services almost any make or model vehicle, foreign or domestic. Cottman Transmission and Total Auto Care centers specialize in complete transmission service, brakes, suspension, air conditioning service and much more. Cottman’s headquarters is based in Horsham, Pennsylvania. For more information, please visit www.Cottman.com and www.TheCottmanManBlog.com.