Cottman’s Transmission Physician Honored for Contribution to Women’s Representation in Auto Care Industry
HORSHAM, Pa. – Cottman Transmission and Total Auto Care continues to set the standard for inclusion and representation in the auto care industry with a new award that highlights the impact of the groundbreaking Transmission Physician, growing the brand’s reputation for service and quality.
Cottman was awarded the prestigious 2017 Automotive Communications Award by Women in Auto Care, which recognizes companies and agencies that provide automotive information through outstanding advertising, marketing and public relations efforts.
“This year has been a whirlwind of awards for the Transmission Physician, and we continued to be humbled by the recognition of the auto care industry and the marketing community,” said Derik Beck, vice president of digital marketing at Cottman. “I’m so grateful to my team for the chance to work together on a video series that has had such an incredible positive impact, and we’re thrilled the board for Women in Auto Care saw the value of the Transmission Physician.”
Cottman and other winners were recognized at the Women in Auto Care press conference and reception on Oct. 31, 2017, during AAPEX in Las Vegas.
The Automotive Communications Awards are just one of a series of accolades that the Transmission Physician has garnered in 2017 – the brand also took home the following in recent months:
- 2017 W3 Awards Silver – Online Video-Web Series for Video
- Communicator Awards – Campaign/Web Series – Gold
- Communicator Awards – Video Education – Gold
- dotCOMM – Video for Web – Animation – Platinum
- Hermes Award – Educational – Gold
- Summit Creative Award – Animation – Silver
- Telly Award – Craft Use Animation – Gold
- Telly award – Video/Web Series – Gold
“At Cottman, we have long prided ourselves on our commitment to our customers, and our video series are a core component of that engagement and education,” said Randy Wright, president at Cottman. “The Transmission Physician is an excellent example of our digital marketing team’s creativity in appealing to a broad audience to empower customers to learn as much as they can about transmission maintenance, and this award is an extraordinary recognition of their achievement.”
The Transmission Physician web series is a standout component of Cottman’s broader catalog of educational digital content. Using accessible animation and themes, Cottman shares its educational videos on the brand’s website as a way for consumers to learn more about common car care topics
As a specialist in transmission technology and repair, the Transmission Physician debunks common transmission myths, shares specialized, transmission-specific advice and explores related topics such as checking the automatic transmission fluid (ATF), why transmissions are so expensive, the process of how a transmission works, rechecks and more.
In addition to the Transmission Physician, Cottman also educates its online audience through the Cottman Man, the brand’s well-known namesake and longtime star in his own digital series, teaching consumers about car care and tips to maintain the longevity of their vehicles. Together, these characters strengthen Cottman’s ability to promote accessible and meaningful maintenance tips that add value to the services already offered at every Cottman location.
About Cottman Transmission and Total Auto Care
With locations across the U.S., Cottman Transmission and Total Auto Care is a transmission and auto repair brand that services almost any make or model vehicle, foreign or domestic. Cottman Transmission and Total Auto Care centers specialize in complete transmission service, brakes, suspension, air conditioning service and much more. Cottman’s headquarters is based in Horsham, Pennsylvania. For more information, please visit www.Cottman.com and www.TheCottmanManBlog.com.
About the Women in Auto Care Automotive Communications Awards
The Automotive Communications Awards were created by Women in Auto Care. The awards recognize companies and agencies that provide automotive information through outstanding advertising, marketing and public relations efforts. Winners were recognized at the Women in Auto Care press conference and reception Tuesday, Oct. 31, 2017, during AAPEX in Las Vegas, Nev.
For more information about Women in Auto Care or the Automotive Communications Awards, please visit: https://www.womeninautocare.org/awards/.