Just for a moment, pretend you’re the one who answers the phone at your local repair shop. Two customers called this morning: One was a regular customer you know by name; the other a one-time price shopper.
Which one would you go out of your way to take special care of? In most shops the answer would be the regular customer.
Price Shoppers Vs. Regulars
The people who work in a repair shop know that their regular customers are their bread and butter. And, because of that, they’re going to go the extra mile to take special care of those customers.
Not that they won’t take care of a price shopper. Price shoppers have always been a part of the auto repair business. And these days they’re becoming even more common: Today’s high prices combined with the accessibility of the internet have turned price shopping into an art form.
At Cottman, we get our share of one-time customers. And we go out of our way to make sure we provide quality service at an honest price, whether you come in once or once a month.
But we wouldn’t be honest if we didn’t admit that our regular customers hold a special place in our hearts. And, truth be told, we often put a little extra effort into making sure our regular customers get the best we have to offer.
We’re not unique in that attitude. It’s a normal part of the business strategy for pretty much every repair shop in the world. It’s just common sense that they’d go out of their way for the folks who depend on them whenever they have a problem with their cars.
At Cottman we treat everyone special; it’s the hallmark of our business philosophy. But there’s no doubt that we go the extra mile for our regular customers.
Choosing A Repair Shop
If that’s the kind of care and treatment you want when you take your car in for service, your best bet is to find a shop you like… and make them your regular shop.